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1# Girls Like You
Artist: Maroon 5
Director: David Dobkin
Style: Performance/ Concept
Music genre: Pop
Favorite aspects of the music video: The seamless transitions when different women appear behind Adam Levine
Technical aspects that stood out: Repeated arc shot and the video’s pacing align perfectly with the rhythm of the song
Interesting representations: The influence of women in different life professions, such as musicians or athletes. Instead of using women as an attraction to music videos as most do, this music video reveals the fully rounded character of women as a whole.
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2# Muợn rượu tỏ tình
Artist: Bigdaddy, Emily
Director: Khuong Vu
Style: Performance/Narrative
Music genre: Pop
Favorite aspects of the music video: The vintage filter can add a touch of artistic flair to your photos, making them more visually interesting and engaging.
Technical aspects that stood out: Handheld camera shots when the couple goes for walks and hangs around the city can create a sense of intimacy between the audience and the couple. Handheld cameras also can mimic a character's point of view or create a voyeuristic feel for the audience.
Interesting representations: Young people usually don't know how to express their feelings—they use substances such as alcohol to do so, which is a negative thing, despite the actions of the characters in music videos not being negative. However, from a media perspective, it's considered a negative representation of young people, as they need substances to express themselves.
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3# All of Me
Artist: John Legend
Director: Nabil Elderkin
Style: Performance/Narrative
Music genre: Pop
Favorite aspects of the music video: The black and white filter, which strips away distractions, allowing the audience to focus more on the emotional core of the video.
Technical aspects that stood out: Slow motion shots help the audience pay attention to the little details of the video, such as the facial expressions that show the emotions of John Legend.
Interesting representations: The unconditional love that John and his wife gave each other, despite their imperfections. This representation is the perfect example of true love - and how it has changed and become rarer now compared to the past generations.
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4# Chưa Phải Là Yêu
Artist: Hurrykng, Rex
Director: VÕ MINH ĐỨC
Genre: Pop
Style: Performace/Narrative
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5# Treat You Better
Artist: Shawn Mendes
Director: Ryan Pallotta
Genre: Pop
Style: Narrative/Performance
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#6 Until I Found You
Artist: Stephen Sanchez
Director: Cooper Davidson
Genre: Pop
Type: Performance/Concept
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#7 Love Me Harder
Artist: Ariana Grande, The Weeknd
Director: Hannah Lux Davis
Genre: Pop
Style: Performance/Concept
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#8 Love Me Like You Do
Artist: Ellie Goulding
Director: Georgia Hudson
Genre: Pop
Style: Performance: Performance/Narrative
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#9 Perfect
Artist: Ed Sheeran
Director: Jason Koenig
Genre: Pop
Style: Narrative
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#10 Unconditionally
Artist: Katy Perry
Director: Brent Bonacorso
Genre: Pop
Style: Performance/Concept
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Conventions
Watching the 10 music videos presented above, I can see that they all feature the artist in most of the music videos - especially close-up shots. This helps facial expressions to be more impactful and to attract a wider audience to the music video
The lyrics are easy to remember, and the songs often repeat melodies. This can create an emotional connection between the viewer and the music video.
In addition, slow-motion is also common in the music videos mentioned above to highlight emotional moments, like a meaningful glance, a tender touch, or a significant gesture. It significates the intensity of the romantic connection between the couple in the music video.
Finally, I can see that the majority of couples in the music video are often making direct and intense eye contact. This is a powerful nonverbal cue to show emotional connection.
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