Audience Research (Love in Saigon)

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Primary

+ Target audience (primarily): About 15-25 years old - Out of the 37 respondents, 32 were teenagers to young adults, with their ages ranging from 15 to 20 years old

+ Our music video talks a lot and opens up about teenage love, which most of our primary audiences can relate to.

+ 12/37 people enjoy R&B as one of their favorite genres. We should consider this when promoting our music video since the number of people who enjoy R&B is considerably low compared to our expectations.

                              (Favorite genres of music according to the respondents)

+ TikTok and YouTube (78% - 29/37 responses) are 2 of the main methods that the respondents use to find new songs. We can use these platforms to promote our new song and attract a larger audience base.

+ Half of the respondents consider the artist's performance to be the most important factor for an excellent music video. Putting more effort into this element should be taken note to yield desirable results.

(Important elements that make a good music video as chosen by the respondents)

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Secondary

+ Adults above 20 years old, the secondary audience,(the remaining 5 respondents) might have difficulties relating to the music video, as its concept might be different back then compared to now. 

+ That said, it’s possible to target them, as the music video can be a tool to help them relive their older days as a teenager.

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Typical Audience Member

(2 of our friends who are in the target age range, frequent listeners of the R&B genre, and fit our target audience.)

Gender: Male/Female

Age: Mid-teens to young adults (15 to 25 years old)

Place of living: Urban areas in Ho Chi Minh City.

Occupation: High school/College students, Graduates, College students.

Interests: Hanging out, socializing, listening to R&B often, reading or watching High School, Office, or other types of romance.

Methods of discovering new music: Via friend recommendations, YouTube suggestions, their social media's For You Page, and going to concerts or live performances.

Education: International or Local High school, College, or University in Ho Chi Minh City.

Below is the data gathered from the audience research survey we conducted. We broke down the responses to help with the analysis of the Music Video we are going to make.

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